a life-saving organisation responsible for funding and operating air ambulance helicopters and critical care cars.
Midlands Air Ambulance Charity funds and operates three air ambulance helicopters and critical care cars, serving six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands, and Worcestershire. As the largest air ambulance region in England, the charity also provides secondary cover to nearby areas like Warwickshire and Mid Wales.
location.
Shropshire
timescale.
TBC
size.
TBC
The OBJECTIVE
This project involved relocating Midlands Air Ambulance Charity’s entire operation from multiple sites across the West Midlands and Black Country to a newly built, purpose-designed facility in Shropshire. This strategic move consolidated their operations under one roof, enhancing efficiency and collaboration across departments. Ian Smith Interiors team was tasked with developing a full design programme that would ensure the new space met the charity’s functional requirements while also reflecting their values and identity. The goal was to create an environment that supported the life-saving work they do and fostered a cohesive, productive work culture for their team.
The brief covered all key areas of the new facility, including workspaces for various departments, management offices, meeting rooms, and specialised training areas. In addition, the design had to incorporate branding elements and create a welcoming atmosphere for visitors, partners, and donors. The new site would also feature breakout spaces and staff welfare areas, supporting employee well-being and collaboration. The comprehensive design approach ensured that the new headquarters provided a modern, efficient, and inspiring space for the Midlands Air Ambulance Charity’s growing operation.
